The Ecommerce Manager is responsible for executing Hard Rock’s online retail strategy and supporting the growth of Rock Shop Online. This role partners closely with technology, merchandising, planning, creative, marketing, and logistics teams to optimize the online shopping experience, drive revenue, and deliver best‑in‑class ecommerce operations.
Working directly with the Director of Ecommerce, this position oversees day‑to‑day site management, merchandising execution, product optimization, email and social campaign coordination, analytics reporting, and cross‑functional project leadership. The Ecommerce Manager ensures the online assortment is cohesive, discoverable, and fully supported from an inventory and operational standpoint while championing insights that improve performance.
RESPONSIBILITIES
Site & Merchandising Management
- Own day‑to‑day Rock Shop Online operations including site updates, merchandising, navigation, product uploads, QA, and ongoing site audits.
- Ensure product detail pages, categorization, and onsite search are optimized for discoverability and conversion.
- Manage general product management tasks including pricing, descriptions, attributes, and image accuracy.
Project & Workflow Ownership
- Proactively manage timelines, priorities, and cross‑functional workflows to keep projects on track and ensure timely decision‑making.
- Coordinate with Creative, Buying/Product, and Logistics teams to plan, build, and launch activation emails and onsite assets, ensuring deadlines and approvals are met.
- Lead calendar planning and cross‑functional communication for ecommerce initiatives.
Performance & Optimization
- Define, track, and share key ecommerce metrics and KPIs to identify opportunities and educate internal teams.
- Analyze customer behavior, market trends, and competitive insights to drive improvements in user experience, conversion, and revenue.
- Identify site experience enhancements and conversion‑rate optimization opportunities grounded in data.
- Maintain and apply SEO best practices across the site to ensure high visibility and organic traffic growth.
Cross‑Functional Collaboration
- Partner closely with creative, marketing, merchandising, and retail teams to deliver a refined and cohesive online shopping experience.
- Ensure the online assortment aligns with brand and product strategies across retail channels.
- Collaborate with logistics and planning to monitor inventory, forecast needs, and support operational execution.
Content & Brand Stewardship
- Oversee copywriting for product pages, campaigns, and promotional assets.
- Review and approve creative assets to ensure accuracy, brand consistency, and performance readiness.
- Manage relationships with third‑party vendors and platform partners as needed.
This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.
QUALIFICATIONS
REQUIREMENTS
- Minimum of 5 years in eCommerce/eRetail
- Demonstrated hands-on execution and problem-solving capabilities with ability to work to tight deadlines
- Demonstrated success in defining, implementing and advocating effective ecommerce processes, methods and tools
- Strong understanding of e-commerce best practices and experience/technology trends
- Solid experience Salesforce Commerce Cloud, Shopify
- Solid experience with project planning and data analysis
- Expertise in Google Analytics and SEO
- Experience in paid marketing
EXPERIENCE, EDUCATION, AND CERTIFICATIONS
- Proven track record of managerial success in a fast paced environment by possessing the experience, ability, and knowledge to move the business forward financially while focusing on human capital.
- Proven track record of making high quality decisions and the ability to make complex decisions.
- Applicable standard of education is required.
SKILLS
- Must possess strong communication and listening skills, excellent speaking, reading and writing.
- Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
- Ability to effectively present information across business entities and to leadership
- A “can do” mentality – demonstrating a real passion for making things happen and for achieving stretch targets
- Strong working knowledge of mobile and social
PHYSICAL DEMANDS
- Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, and bending) for extended periods of time.
- Ability to sit for extended periods of time.
- Ability to make repeating movements of the arms, hands, and wrists.
- Ability to express or exchange ideas verbally and perceive sound by ear.
- Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
- Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds.
- Ability to turn or twist body parts in a circular motion.
- Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
- Ability to travel via auto or airplane for long periods of time.
