Reports To: CEO
Location: Philomath, Oregon (Onsite)
Company Overview
Active911 is a fast-growing SaaS company dedicated to helping heroes save lives by providing innovative software that empowers over 500,000 first responders worldwide. Our emergency notification, routing, and communication tools enable firefighters, EMTs, law enforcement, and others to respond faster and make informed decisions in critical moments. Based in Philomath, Oregon, our team is continually pushing public safety technology forward, fueled by a collaborative, mission-driven culture. Join us to make a real impact in a lean tech company where your work directly supports first responders and their communities.
Job Summary
As Head of Sales and Marketing at Active911, you will spearhead the scaling of our mission-critical SaaS platform. It already empowers over 500,000 first responders. You will drive adoption toward millions more among public safety agencies worldwide. You report directly to the CEO in our collaborative Philomath, Oregon HQ. You will own end-to-end GTM strategies. This includes architecting demand-gen campaigns, optimizing sales pipelines, and leading a dynamic team of reps and specialists. All to deliver explosive revenue growth. You will draw on data-driven insights and B2G expertise. Forge strategic partnerships. Navigate complex gov sales cycles. Craft messaging that resonates with heroes on the front lines. If you have scaled ARR 2x+ in high-stakes SaaS environments while championing lives saved, join our lean, purpose-fueled team. Lead with autonomy, equity potential, and real-world impact.
Responsibilities
- Growth Strategy and Execution: Lead the team in developing and implementing sales and marketing strategies that accelerate customer acquisition and retention. Measure success by revenue growth, lead conversion rates, customer acquisition cost (CAC), and alignment with annual targets, ensuring consistent progress toward market expansion goals.
- Team Development & Engagement: Champion the growth of your sales and marketing team via targeted coaching, feedback, and development paths. Cultivate a culture of collaboration, innovation, and ownership. Gauge success by soaring engagement scores and retention rates, building a squad as resilient as the first responders we serve.
- Campaign Quality and Standards: Instill marketing excellence by enforcing rigorous standards in campaign design, content, and sales playbooks. Drive adoption of best practices through hands-on reviews, training, and cross-sharing. Measure wins in premium leads, resonant messaging, and streamlined execution, ensuring every outreach honors the trust of public safety pros.
- Market Performance & Analytics: Ensure marketing efforts and sales funnels are highly effective, data-driven, and adaptable through robust analytics, A/B testing, and proactive performance management. This includes driving root-cause resolution and continuous improvement efforts after underperforming campaigns or sales cycles.
- Cross-functional Collaboration: Partner effectively with Product, Engineering, Customer Success, and other stakeholders to align on go-to-market strategies, product launches, and customer feedback. Communicate market insights clearly and advocate for growth needs while aligning with business goals. Success is reflected in well-aligned initiatives, minimal misalignment, and shared accountability.
- Operational Excellence & Efficiency: Continuously improve sales and marketing workflows, CRM systems, automation tools, and reporting processes. Promote data integration and optimization strategies that improve speed and accuracy. Measure impact through reduced sales cycle time, higher win rates, and faster response to market opportunities.
Qualifications
Education:
Bachelor’s degree in Business, Marketing, Communications, related field, or equivalent experience.
Experience:
- 5+ years of sales and marketing experience in a SaaS or technology company, preferably in B2B environments targeting government or enterprise clients.
- 2+ years in a leadership or management role, guiding teams of sales and marketing professionals preferred.
- Proven track record of driving revenue growth through successful campaigns and sales strategies.
- Knowledge of agile methodologies (e.g., Scrum, Kanban) and OKR-based goal setting.
Technical Expertise:
- Strong experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce, Zoho), and analytics tools (e.g., Google Analytics, Mixpanel).
- Proficiency in digital marketing channels (e.g., SEO, PPC, content marketing, email campaigns) and sales enablement tools.
- Familiarity with A/B testing frameworks, lead scoring models, and performance tracking dashboards.
- Experience in designing data-driven funnels with tools like Google Ads, LinkedIn Ads, or webinar platforms (e.g., Zoom, Microsoft Teams, GoToWebinar).
- Deep knowledge of market research tools and competitive analysis to inform strategy.
- Applied compliance-first approaches (e.g., GDPR, data privacy in marketing) and experience with SOC 2 readiness in customer-facing roles.
Leadership and Management:
- Demonstrated ability to mentor and develop talent, fostering a high-performing, inclusive team culture.
- Strong problem-solving skills with a proactive approach to resolving market and team challenges.
- Excellent communication skills, capable of articulating strategies to stakeholders and aligning cross-functional teams.
- Passion for Active911’s mission to support first responders, with an understanding of the importance of trust in mission-critical outreach.
Preferred Qualifications
- Experience in SaaS platforms focused on public safety, government sales, or emergency response solutions.
- Familiarity with public safety or mission-critical markets, ideally serving agency or government clients.
- Preferred experience as a first responder (e.g., Fire, EMS, Law Enforcement, or Search and Rescue services) or experience in marketing/selling SaaS for use in public safety, emergency response, or mission-critical applications.
Physical And Other Requirements
- Ability to sit or stand for extended periods of time.
- Comfortable working in an office setting.
- Availability for travel to trade shows, client meetings, or events that may include some evenings, weekends, and holidays.
- Willingness to travel up to 25% annually.
Benefits
Base Salary Range: $120,000 - $160,000 annually
Performance Based Earnings: $70,000 - $140,000+ annually
Total Compensation: $190,000 - $300,000+ annually
Status: Exempt
At Active911, we take pride in offering a comprehensive benefits package that supports the well-being and success of our team. We provide full medical, dental, and vision insurance for employees, with family coverage available with 50% company-paid. Our generous vacation and sick leave policies ensure you have the time you need for rest, recovery, and personal matters. We offer up to 20% remote work as well as extended remote work options for travel or other needs with manager approval. To support your financial future, we contribute 3% to your 401(k) retirement plan. We also offer unique programs like our Gym Membership Reimbursement, a Volunteer First Responder Bonus, and a $5,000 First-Time Homebuyer Down Payment Assistance Program, because we believe in investing in every aspect of your life.
Active911 is an equal opportunity, at-will employer, which complies with the Americans with Disabilities Act.
