Location: New York, NY (Hybrid)
Reports to: COO
Kulfi is looking for a Director/ Senior Director of Operations to lead and scale our omnichannel operations across DTC and retail. This role is the operational engine of the company — owning everything from contract manufacturing and product development operations through fulfillment and delivery to the customer.
What You’ll Do- Own end-to-end supply chain and operations, spanning sourcing, manufacturing, inventory, and fulfillment across DTC and retail
- Lead contract manufacturing and sourcing partnerships, including CMOs, raw material suppliers, and packaging vendors; manage timelines, costs, MOQ strategy, and capacity planning
- Oversee demand planning, purchasing, and inventory health across all channels
- Manage retail operations including EDI, routing guides, replenishment, and sell-through insights
- Drive DTC fulfillment excellence, managing 3PLs and customer service partners to uphold a best-in-class customer experience
- Build and scale systems, SOPs, and reporting across manufacturing, inventory, fulfillment, and launches
- Act as a cross-functional connector across Marketing, PD, Finance, and Sales to ensure tight execution and on-time delivery
Who You Are- 10+ years of experience in operations, supply chain, or manufacturing (beauty or CPG strongly preferred)
- 2+ years of experience building, leading, and developing teams
- Proven experience managing contract manufacturers, sourcing partners, and suppliers, including launch execution and ongoing production
- Strong command of DTC fulfillment, retail logistics, and inventory planning
- Excellent project manager and communicator who thrives in cross-functional environments
- Experienced with 3PLs, agencies, and vendor management
- Comfortable with Shopify, inventory systems, and ops tooling
- Thrives in a fast-paced, high-growth, entrepreneurial environment
Benefits - Competitive salary, performance-based bonus, and equity opportunity
- Comprehensive medical, dental, and vision coverage
- Generous PTO and paid holidays
- Hybrid work environment based in New York City
- 401(k) plan
Who We AreKulfi is a color cosmetics brand redefining what bold, joyful beauty looks like today. Inspired by South Asian culture and created for everyone, we design high-performance, easy-to-use products that celebrate individuality, self-expression, and color without compromise. Founded by a team deeply rooted in product and community, Kulfi has grown into a fast-scaling, omnichannel brand with a strong presence across DTC and leading global retailers including Sephora and Space NK. If you’re excited by building systems, scaling thoughtfully, and being part of a brand that’s culturally relevant and commercially ambitious, you’ll feel at home here.
