Marketing & Project Coordinator
Company: Roof Crew (Hybrid)
Employment Type: Full-Time or Part-Time
Compensation: $50,000 annually
About Roof Crew
Roof Crew helps independent roofing companies grow by providing the marketing, technology, customer experience, sales training, and analytics capabilities typically found in much larger organizations.
Built by the leadership team of a private equity-backed roofing platform, Roof Crew brings proven systems and hands-on support to independent roofing contractors across the country.
We're a growing business looking for someone who is organized, proactive, tech-savvy, and excited to help build something from the ground up.
About the Role
We're hiring a Marketing & Project Coordinator to help manage client projects, support digital marketing execution, and keep our growing operations running smoothly.
This is a hybrid marketing and project management role. You'll work directly with our leadership team, clients, and outside partners to ensure projects are completed on time, communication is clear, and nothing falls through the cracks.
The ideal candidate has a solid understanding of digital marketing, exceptional organizational skills, and a willingness to roll up their sleeves and get things done.
Key Responsibilities
- Own and maintain project trackers for client onboarding and ongoing services.
- Coordinate website launches, marketing campaigns, customer automations, and analytics implementations.
- Manage project timelines, milestones, deliverables, and deadlines.
- Communicate directly with clients to obtain necessary information, approvals, and account access.
- Organize weekly onboarding calls and monthly client progress reviews.
- Identify blockers, follow up on outstanding items, and escalate issues when necessary.
- Coordinate with internal team members and outside vendors to keep projects moving.
- Maintain project documentation and task management in Slack and other tools.
Digital Marketing Support
- Assist with Google Ads, Meta Ads, and other digital advertising campaigns.
- Coordinate website development, content updates, and ongoing maintenance.
- Support local SEO and Google Business Profile management.
- Assist with marketing content, social media, and campaign execution.
- Monitor Google Analytics and other marketing reporting platforms.
- Help implement and test customer communication automations, online booking tools, and reputation management programs.
- Perform quality assurance checks on websites, forms, tracking, and customer workflows.
Reporting & Client Success
- Prepare monthly marketing performance reports and client meeting materials.
- Track marketing KPIs, including lead volume, cost per lead, website conversions, and campaign performance.
- Coordinate data collection and implementation of client analytics dashboards.
- Track recurring client deliverables and document completed work.
- Maintain clear records of client requests, decisions, and follow-up items.
- Help ensure clients understand the progress we're making and the value Roof Crew is delivering.
Preferred Qualifications
- 1–4 years of experience in marketing, project coordination, digital marketing, or agency account management.
- Familiarity with Google Ads, Meta Ads, Google Analytics, SEO, and website management.
- Exceptional organization, attention to detail, and follow-through.
- Strong written and verbal communication skills.
- Ability to manage multiple projects and competing deadlines.
- Comfortable learning new technology and working across multiple software platforms.
- Self-motivated, resourceful, and comfortable working independently.
- Familiarity with AI tools and using automation to improve productivity.
What Success Looks Like
Within your first 90 days, you will:
- Take ownership of client onboarding trackers and project coordination.
- Keep website, marketing, automation, and analytics implementations organized and moving forward.
- Independently manage routine client communications, requests, and follow-ups.
- Support marketing execution and help prepare monthly client performance reports.
- Establish repeatable processes that allow Roof Crew to onboard and support additional customers efficiently.
We're looking for someone who is:
- Exceptionally organized: You naturally create structure, track details, and stay ahead of deadlines.
- Proactive: You anticipate problems and take action without waiting to be asked.
- Marketing-minded: You understand digital marketing and enjoy learning new tools and strategies.
- Tech-savvy: You're comfortable troubleshooting software, learning new platforms, and using AI to work smarter.
- A strong communicator: You're professional, responsive, and comfortable working directly with business owners.
- Hands-on: You're willing to tackle both small administrative tasks and complex projects.
- Accountable: You take ownership of your work and follow through on commitments.
Compensation & Opportunity
- $50,000 annual base salary + incentive bonuses
- Opportunity for professional growth and expanded responsibilities as Roof Crew scales.
- Work directly with an experienced leadership team building a growing business.
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Nashville, TN 37215
