POSITION SUMMARY
The Vice President of Marketing and Communications is responsible for leading the strategic direction and execution of all marketing, branding, and communication efforts for the organization. This executive role ensures brand consistency, enhances organizational visibility, and drives engagement across multiple channels. The VP provides visionary leadership to the marketing team, overseeing staff, volunteers, and external vendors while working closely with senior leadership to align marketing strategies with the organization’s long-term goals. This role requires a forward-thinking leader who is adaptable, highly strategic, and well-versed in integrated marketing communications, digital media, and brand development.
DUTIES AND RESPONSIBILITIES INCLUDE:
Strategic Leadership & Brand Management:
- Develop and oversee a comprehensive marketing and communications strategy that aligns with the organization's mission, vision, and growth objectives.
- Serve as the primary steward of the brand, ensuring consistency and integrity across all messaging, visual identity, and digital platforms.
- Drive innovation in marketing campaigns, audience engagement, and digital presence to expand brand awareness and market penetration.
- Provide strategic insights to the executive team, contributing to organizational decision-making and long-term planning.
Marketing & Communications Oversight:
- Lead, mentor, and manage the marketing and communications team, including employees, contractors, volunteers, and interns, ensuring high performance and professional growth.
- Oversee the development and execution of all marketing materials, digital content, and campaigns, ensuring alignment with the organization's goals and key performance indicators (KPIs).
- Direct the strategy and execution of digital marketing, including SEO, SEM, email marketing, content marketing, and social media engagement.
- Drive media relations strategy, serving as a senior spokesperson when needed and cultivating relationships with key media outlets to enhance public relations efforts.
Content & Digital Strategy:
- Oversee content development across all platforms, including the website, blogs, social media, newsletters, and multimedia storytelling initiatives.
- Ensure all digital assets, including the website and social media platforms, are optimized for user experience, accessibility, and engagement.
- Implement data-driven marketing strategies to enhance digital presence, leveraging analytics to track performance and inform future campaigns.
Stakeholder & Cross-Department Collaboration:
- Collaborate with the Development/Fundraising team to create compelling donor engagement strategies that drive revenue growth.
- Lead and execute digital campaigns focusing on shipping of goods, disaster relief opportunities, year-end appeals, and other fundraising based campaigns.
- Work with program leaders to ensure marketing efforts effectively communicate impact, mission-driven initiatives, and community engagement.
- Lead partnerships with agencies, consultants, and external vendors to execute large-scale campaigns and initiatives.
Budget & Resource Management:
- Oversee the marketing and communications budget, ensuring resources are allocated efficiently and effectively.
- Identify cost-effective opportunities for marketing growth, including strategic partnerships, sponsorships, and earned media strategies.
- Evaluate emerging technologies, platforms, and trends to ensure the organization remains at the forefront of innovative marketing practices.
QUALIFICATIONS:
· At least 10 years of progressive and proven senior leadership experience in leading marketing, communications, public relations, or a related field, preferably in the nonprofit sector.
· Expert-level understanding of digital marketing strategies, branding, content marketing, and audience engagement.
· Strong track record of developing and executing marketing strategies that drive measurable results.
· Experience leading and mentoring marketing teams, fostering a high-performance culture.
· Exceptional storytelling and brand-building abilities across multiple channels.
· Strong analytical mindset, with the ability to interpret data and translate insights into actionable marketing strategies.
· Experience managing marketing budgets and optimizing resources for maximum impact.
· Proficiency in marketing tools and platforms, including Canva, Adobe Creative Suite (InDesign, Illustrator, Photoshop), email marketing software, social media management tools, and CRM systems.
· Excellent communication and public speaking skills, with experience in media relations and crisis communication.
· Deep understanding of social media trends, content strategy, and paid media.
· Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; Master’s degree preferred.
· Military experience, strong connection to the U.S. Military, or knowledge of the military community is a plus.
Pay: $89,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: In person
