Fleet & Asset Manager

REIC Rentals • Full-time • Denver, CO, US • 3d ago

REIC Rentals | Strategic Leadership Role | Build, Optimize, Scale

REIC Rentals is seeking a high-impact Fleet & Asset Leader to architect, optimize, and scale a multi-location fleet operation that directly drives revenue, efficiency, and growth.

This is a leadership role, not a maintenance function.

You will own the full lifecycle of fleet strategy-from procurement and vendor negotiations to performance optimization, compliance, and technology integration.

If you've built systems, led teams, and driven measurable cost and performance improvements at scale-this is your opportunity to take full ownership.

About Us

REIC Rentals is a trusted full-line equipment partner serving projects across North America. With 55 locations, we serve Oil & Gas, Construction, Industrial, and Event sectors. Our focus: delivering high-performance equipment, expert support, and innovative, sustainable solutions that set new industry standards.

Join a growing, nationwide rental organization where procurement plays a strategic role in keeping our fleet rent-ready and our operations running smoothly. This is your chance to make an impact by driving savings, building supplier partnerships, and creating standardization across our network.

The Opportunity

You will step into a business that is growing-and needs a leader who can:

Bring structure, standardization, and discipline to fleet operations
Drive cost optimization and ROI across all asset categories
Build and lead a high-performing, accountable team
Implement data-driven decision making across the organization

This role has direct visibility with executive leadership and a clear impact on company profitability.

What You'll Own

Strategic Fleet Leadership

Define and execute a company-wide fleet strategy across rental and non-rental assets
Align fleet decisions with growth, margin, and operational goals
Serve as the subject matter expert and internal advisor to leadership

Team Leadership & Organizational Development

Lead and scale a specialized team:
- Procurement & Logistics
- Compliance & Technology
Establish a culture of accountability, performance, and ownership
Build repeatable processes that scale across all locations

Procurement, Negotiation & Vendor Strategy

Lead high-value negotiations with OEMs, dealers, and national vendors
Develop long-term supplier strategies that drive cost savings and reliability
Evaluate and onboard strategic partners and leasing providers

Fleet Optimization (Revenue + Internal)

Maximize utilization and yield of rental fleet assets
Optimize internal vehicle allocation and lifecycle planning
Balance availability, cost, and performance across all markets

KPI Ownership & Financial Performance

Own and report on key metrics:
- Utilization & downtime
- Cost per unit (hour/mile)
- Asset ROI
- Total cost of ownership
Translate data into clear operational and financial improvements

Lifecycle & Standardization

Design and implement fleet standardization across all locations
Build lifecycle strategies (replacement, rotation, resale, disposal)
Drive consistency in specs, branding, and configurations

Compliance & Risk Management

Ensure full compliance across:
- DOT regulations
- Multi-state registrations and titling
- Leasing agreements and asset tracking
Partner cross-functionally to mitigate operational and regulatory risk

Technology & Telematics

Own telematics/GPS strategy and execution
Leverage data to improve:
- Utilization
- Routing
- Cost control
Identify and implement technology that scales the business

What You Bring

7-10+ years of progressive experience in fleet, asset, or equipment management
Proven leadership experience building and managing high-performing teams
Strong track record of vendor negotiation and cost reduction
Experience managing complex, multi-location fleet operations
Deep understanding of:
- Leasing structures and financing strategies
- DOT compliance and regulatory environments
- Telematics and fleet technology systems
Highly analytical with the ability to translate data into business outcomes
Builder mindset-you don't just manage systems, you create and improve them

What Success Looks Like

A scalable, standardized fleet operation across all locations
Measurable reduction in total cost of ownership
Increased rental fleet utilization and asset performance
Full compliance across all regulatory and administrative areas
Clear KPI visibility driving smarter, faster decisions
A team that operates with ownership, clarity, and accountability

Why This Role Stands Out

True ownership over a mission-critical function
Direct impact on profitability and growth
Opportunity to build systems from the ground up
Executive-level visibility and influence
A company that values operators, not just managers

Why Join REIC Rentals?

Competitive Health, Vision, and Dental Benefits available for full-time employees & family members, 401K with match, paid life insurance and generous paid time off and company paid holidays.
Growth-Focused Culture: We empower employees to take initiative and shape the future.
Meaningful Impact: Your work directly contributes to our mission of innovation and excellence.
Collaborative Team: Join a group of passionate professionals who support and challenge each other to do their best work.

REIC Rentals is NOT open to 3rd party recruiter solicitations.

REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.

Salary: $150000 - $175000 per year

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