Company Description

ESW Beauty is a clean skincare brand inspired by a love for healthy living and wellness. Best known for our Raw Juice Sheet Masks and Smoothie Lip Treatments, our products blend clean, effective ingredients with a fun and functional experience. You can find ESW Beauty at leading national retailers including Whole Foods Market, Target, Walgreens, Sprouts, and more.

Location: NYC (remote-first, in-person work required weekly)

About the Role:

We are seeking a highly organized, creative, and proactive Executive Assistant & Social Media Planner to support the Founder & CEO of ESW Beauty. This hybrid role blends executive support, personal assistance, social media planning for the Founder’s channels, and creative coordination across content, events, launches, and daily operations. This position is ideal for someone who is passionate about beauty, understands social media culture, and thrives in a fast-paced entrepreneurial environment.

As the Executive Assistant & Social Media Planner, you will manage the Founder’s calendar, inbox, meetings, travel, and weekly priorities; oversee personal tasks and errands; plan and help produce content for the Founder’s social channels; assist with influencer and creator coordination; and support both personal and brand-related initiatives.

Due to the dynamic nature of the role—especially around events, shoots, and content capture—this position requires flexibility and is not a traditional 9–5 job. You must be available for weeknight and weekend work as needed for content filming, events, brand moments, or urgent tasks. This role is perfect for someone with 2–4 years of experience in executive support, social media, content coordination, or operations, who wants to grow within the beauty industry and work directly with a founder.

Key Responsibilities:

Executive & Administrative Support

Manage the Founder’s calendar, meetings, scheduling, appointments, and weekly priorities
Assist with inbox organization, follow-ups, reminders, and communication drafting
Coordinate travel, reservations, itineraries, and logistics for business and personal trips
Prepare meeting notes, presentations, recaps, and action items
Act as the point of contact between the Founder and internal teams
Support day-to-day workflow to ensure operations run smoothly
Assist with HR tasks, including conducting initial screening calls with candidates during hiring cycles.

Founder Social Media Planning & Content Support

Develop weekly content calendars for the Founder’s personal channels (TikTok, Instagram, Reels, Stories)
Capture, film, and help edit short-form videos showcasing lifestyle, behind-the-scenes, beauty content, and Founder storytelling
Maintain consistency between the Founder’s personal brand and ESW Beauty’s overall vision and tone
Track trends, hooks, and formats relevant to beauty, lifestyle, and founder-led content
Organize content files, track approvals, and manage posting schedules

Personal Assistance & Lifestyle Support

Handle errands such as package returns, item exchanges, and purchasing for content, events, etc
Assist with travel prep, packing lists, and in-person support during trips if requested
Schedule personal appointments and manage home-related tasks, including deliveries and cleaning or organization projects.
Support the founder with event planning, gifting, and special occasion coordination.

Events, Shoots & Real-Time Support

Attend events, photoshoots, retail visits, and brand activations with the Founder
Capture real-time content and behind-the-scenes moments
Support last-minute needs, logistics, or time-sensitive tasks related to launches and campaigns

Qualifications:

Bachelor’s degree in Communications, Marketing, Business, or related field
2–4 years of experience in executive support, social media, content creation, or operations
Strong organizational and project management skills
Experience filming and editing short-form content (CapCut preferred)
Passion for beauty, lifestyle, wellness, and founder-led storytelling
Ability to maintain confidentiality and work with discretion
Strong communication skills and a proactive, problem-solving mindset
Comfortable running errands and completing in-person tasks regularly
Must be based in the NJ/NYC area and able to commute to the NJ office or accompany the Founder as needed on weekdays, weeknights, or weekends
Flexible, adaptable, and comfortable in a non-traditional schedule

Job Information

Full-Time Role
Compensation: $50K–$60K based on experience
Location: Hybrid — must be based in the NJ/NYC area with weekly in-person work required

Benefits

Competitive medical, dental, and vision insurance
401(k) with 4% employer match
80 hours of PTO + Volunteer Time Off
11 Paid Holidays
Employee discount
Opportunities to attend events, brand activations, shoots, and industry experiences

ESW Beauty

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